Digital Media
Just as proper grammar and punctuation are vital in written materials, cohesive graphic design increases the professional appearance of an organization. These design elements may be the first thing a resident, local business, or visitor sees when interacting with us. Knowing how to incorporate typography, color and layout can bring ideas to life, maintain a strong brand identity, and build credibility and trust.
From social media graphics, to print publications . . . and everything in between, digital media and graphic design are a critical part of my daily job. Below are a small sample of some of my work in this area.
Social Media Graphics
It's a fact: social media posts have more engagement and better reach when they contain an image! Therefore, when planning out social media content, I make sure that equal attention is placed on the text and the associated graphic. I found this strategy to be especially effective during 2020, when COVID-19 education posts were such an important means of sharing critical information - even when done with a bit of tongue-in-cheek humor! These posts and graphics earned us some of our greatest reach - with several reaching "viral" status.
Logo Design & Brand Identity
Maintaining a strong and recognizable brand requires more than consistency. It requires flexibility.
As a communications and brand professional, I have developed logos for events, campaigns, programs, publications, and special initiatives that each possess their own unique character while remaining connected to an organization's established visual identity. The challenge is finding the balance between creativity and consistency, allowing individual projects to stand out while reinforcing the larger brand.
The examples below illustrate how strategic logo design can help organizations build recognition, strengthen engagement, and create cohesive experiences across a variety of audiences and platforms.
Digital Signage
Meeting people where they are is one of the fundamental goals of effective communication. Digital signage allows organizations to share timely, relevant information with residents, visitors, and employees in the places they already frequent.
From community events and public notices to programs, services, and organizational updates, digital displays help extend the reach of important messaging while creating a more informed and engaging visitor experience. The examples below showcase how digital signage can be used as another tool in a broader communications strategy.
Print Publications
My communications career may have started with maps, but it wasn't long before I found myself designing newsletters and publications as well.
Over the years, I have written, designed, and produced a wide range of print materials, including community newsletters, informational brochures, and special publications. These projects bring together many of the disciplines I enjoy most: writing, editing, photography, graphic design, and visual storytelling.
The examples below showcase some of these larger-format projects, and the role print communications continue to play in connecting organizations with their audiences.
[Note: These links will open in a new window as a digital magazine.]
